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Matt Cutts: Search Engine Optimisation should be called Search Experience Optimisation {Video}

Matt Cutts – Google’s head of the web spam team – has released another video where he is answering the question if search engine optimisation should be called different!

I totally agree with this. Calling it search engine optimisation sounds like optimising for the search engines while not taking the users into account.

The result: crappy conversions, high bounce rates and a bad experience for the user.

So, if you or your SEO company focus mainly on getting those higher Google rankings but don’t pay any attention to the quality of the content on your site… think twice!

Here the video… Enjoy!