Connect with your audience :: Be helpful :: Do it often

Social Media Marketing vs. Social Media Networking

social media marketing vs social media networkingDoes your business use social media? Or are you planning on using it?

Social media marketing seems to be one of those buzz words. Most so called "online marketing experts" will probably tell you: "You have to get into social media marketing!".

The question is… what exactly is social media marketing and does your business really benefit from it?

Let's take a closer look at social media, what it does and how businesses can benefit from it…

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5 Ways To Find “In Demand” Topics That Your Audience Will Love

Once you’ve decided to get started with content marketing and building your personal brand online it’s time to do some research and come up with ideas for your content creation.


If you are passionate about what you do it’s probably not that hard for you to come up with topics to blog about. But that’s just one part of the equation. What about your audience? Do they want to hear the same thing?

I’ve been thinking a lot about this lately. One thing I really want to make sure is to create content that is useful for my audience. Something that helps them overcome a problem, get inspired or just plain entertains.

In this post I’m going to share some ways that I came up with in order to create content that is not only interesting to me but that also helps my audience.

Here are some simple ideas you can use to ensure the content you create is relevant, on topic and “in demand”

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How To Attract Your Ideal Customer Even If You Have No Idea Who Your Target Audience Is

writing for your ideal customerBlogging is great for business right? You’ve probably heard and read that many times.

But what if you don’t know who your target audience is? Who are you writing for?

What if you don’t know what your target audience is interested in? Who are they? Where do they live? How old are they? What do they want to know?

Defining your ideal customer is not always easy. Especially if you are just starting out.

If that sounds like you this post might just be what you have been looking for. [Read more…]

How To Build A Business That Matters And Grows For Ever

BusinessHave you ever asked yourself the question if your business really matters?

Do you provide a service or product that makes a different in other peoples lives?

If not… start today!

Most people confuse building a business with building an income. They start off with lots of good intentions and great ideas and eventually get stuck in micro managing day to day activities just to “keep customers happy”. But is that enough in todays market?

The answer is simple: IT’S NOT ENOUGH!

So the question is: How can we build a business that really matters and will keep growing in the long run?

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